Source: Business of Fashion
Summary
Watch retailer and Rolex distribution partner projects sales increase between 9 percent and 11 percent in fiscal 2026, driven by a strong U.S. market.
Our Reading
The trend returns with a new name.
Luxury watch sales are on the rise, echoing the 1980s and 1990s luxury watch boom.
Rolex, in particular, has seen a resurgence in popularity, with waitlists and resale prices skyrocketing.
The U.S. market is leading the charge, with consumers driving demand for high-end timepieces.
This growth is just another chapter in the cyclical world of luxury watches, where exclusivity and scarcity fuel desire.
The luxury watch industry is once again ticking along to the beat of a familiar drum.
Author: Evan Null
