When a school’s social media becomes a haters’ platform
A sports personality is upset that a university's official social media posted a mocking video of him before he performed.
The story
Pat McAfee refused to return to the University of Utah after its official Instagram posted a video mocking him before he performed on College Gameday. The video, which has since been deleted, asked students to do impressions of McAfee, with one calling him 'creepy.' McAfee was upset that the university, not students, posted the content.
Source: brobible.com
Our reading
The University of Utah’s official Instagram account posted a video asking students to do impressions of Pat McAfee, with one calling him ‘creepy.’ McAfee was not upset by the content itself, but by the timing and the source. It’s one thing for students to mock him, but for the university to do it just before he went on stage? That’s a whole different level of betrayal.
McAfee’s discomfort wasn’t just about the video—it was about the university’s role in amplifying the negativity. He wasn’t mad about the impressions; he was mad that the university was the one sharing them. Like, if your school’s social media is the one giving your haters a megaphone, you might want to reconsider who you’re letting speak for you.
McAfee’s vow to never return is less about the video and more about the university’s decision to be the messenger. It’s not that the content was bad—it’s that the institution chose to spread it. That’s the real punchline.
