Why Cognition bought Poke: AI personality is becoming a competitive advantage

Why Cognition bought Poke: AI personality is becoming a competitive advantage

Source: Business Insider

Summary

AI coding startup Cognition has acquired Poke, an AI assistant, in a deal worth hundreds of millions of dollars. The acquisition aims to bring Poke’s conversational style and interaction model to Cognition’s coding agent Devin. This move reflects the growing importance of how AI assistants interact with users, in addition to their underlying models.


Our Reading

The launch follows a familiar script.

Cognition buys Poke, because who doesn’t need another chatbot? Poke’s conversational style is the big sell here. Cognition wants to make Devin more friendly. Because, you know, coding can be lonely. Now Devin will be more like a friend you text, but still won’t understand you.


Author: Evan Null