Nike’s new sneaker looks like it was designed by a spreadsheet

The story

Nike is releasing a square-toe version of the Air Force 1 exclusively for women in November, with a focus on a 'sleeker, squarer' design that 'forces a double take.'

Source: wwd.com

Our reading

Nike has reengineered the Air Force 1 to make it look like it’s been hit by a geometric accident. The square toe is supposed to be a ‘sharp, geometric edge,’ which is a fancy way of saying it’s now shaped like a cereal box. The brand claims it’s ‘dressing up’ the classic sneaker, but the only thing getting dressed up is the marketing team’s sense of irony. It’s only for women. Because nothing says ‘fashion-forward’ like making a shoe look like it was designed by a spreadsheet.