Google’s AI now demands app allegiance
Developers must now optimize for AI, not just search.
The story
Google is expanding its Connected Apps Platform to let more developers link their apps to Gemini and Search, aiming to make services more accessible through AI integration.
Source: techcrunch.com
Our reading
Google is giving developers a new way to get their apps seen, but the real trick is making sure users never leave Google’s world. By tying apps to Gemini and Search, the company is turning AI into a gatekeeper, not just a tool.
Developers now have to play by Google’s rules to be found, just like websites once had to play by its SEO rules. The difference is that now, apps have to be optimized for AI interactions, not just keywords.
It’s not about making AI more useful—it’s about making AI more necessary. If your app doesn’t work with Google, it might as well not exist.
