Feeling the pulse of the industry, one cocktail at a time
A denim event in Amsterdam mixed networking with a runway show and happy hour.
The story
The Kingpins Amsterdam event featured industry gatherings and activations, including a happy hour and runway show, with TENCEL™ promoting its denim materials.
Source: wwd.com
Our reading
The TENCEL™ Denim Team was out in force at Kingpins Amsterdam, trying to ‘feel the pulse of the industry’ while sipping drinks at a happy hour. It’s the kind of event where you can’t tell if you’re networking or just drinking with people who also happen to wear jeans.
They even had a runway show, which is like a fashion version of a corporate team-building exercise—everyone’s in the same outfit, but no one’s sure why they’re walking in a line.
It’s all part of the ‘feeling the pulse’ thing, which sounds like a fancy way of saying ‘drinking a lot and pretending you know what’s going on.’
