A cologne so memorable, strangers ask what you’re wearing

The story

A men's fragrance called Gravité claims to make strangers ask what you're wearing, with a 20% discount and 4.9-star rating.

Source: brobible.com

Our reading

The ad says Gravité is the cologne that gets strangers asking what you’re wearing. That’s not a problem, that’s a social experiment. If you’re the kind of person who needs a scent to make people lean in, you might not be the kind of person who needs a scent to make people lean in. the product’s description says it’s ‘masculine without being overpowering.’ Which is like saying a tornado is ‘loud without being obnoxious.’ The real magic is that it’s supposed to evolve with the day, from fresh in the morning to warm and woodsy by afternoon. Which is exactly how most people feel by 3 p.m. But if you’re lucky, someone will ask what you’re wearing. And if you’re really lucky, they’ll ask what you’re wearing and then ask for the name of the cologne. That’s the real test of a signature scent: not if it smells good, but if it makes people want to know what you’re wearing.