Source: The Verge
Summary
Adobe is updating its Firefly AI assistant with new features and integrating it into Premiere, Illustrator, InDesign, and Frame.io. The update aims to simplify workflows and enhance creativity. According to Adobe, Firefly will provide more accurate and personalized results. The updated AI assistant is expected to be available soon.
Our Reading
The launch follows a familiar script.
Adobe’s Firefly AI assistant is getting an update, because who doesn’t love a good rebrand? The “new” features are being added to Premiere, Illustrator, InDesign, and Frame.io, because integration is just a fancy word for “we’re trying to make you use more of our products”. Firefly promises to make workflows easier, but we’ve heard that one before. And, of course, it’s all about “enhancing creativity”, because AI always does that, right? The update is coming soon, which means it’s probably already late.
Author: Evan Null
