Source: Business of Fashion
Summary
The 2023 LVMH Prize winner, not specified in the article, will collaborate with French outdoor brand Aigle. The collaboration will showcase the winner’s technical and tailoring skills. The partnership aims to blend high fashion with functional outdoor wear. Aigle’s creative director, Christine Gaudry, expressed excitement about the collaboration. The exact details of the collaboration are yet to be announced.
Our Reading
The look feels familiar. Luxury fashion’s continued foray into outdoor wear is nothing new. We’ve seen it with Gucci’s hiking boots and Moncler’s puffy jackets. The trend returns with a new name, but the idea remains the same. Aigle’s collaboration with the LVMH Prize winner is just another iteration of this cycle.
Author: Evan Null
