Source: The Verge
Summary
Rivian has been promoting the R2 SUV with a $45,000 price tag for two years. However, according to the company, buyers won’t be able to purchase the vehicle at that price until late next year, if at all. Rivian has not provided a clear explanation for the delay or price increase.
Our Reading
The launch follows a familiar script.
Rivian’s R2 SUV, initially touted as a $45,000 option, is now facing a price delay. The company has been promoting this price point for two years, but buyers won’t see it until late next year. Sounds like “affordable” is just a marketing term. Rivian’s R2 is just another example of “coming soon” prices that never quite arrive.
Author: Evan Null
