Source: BroBible
Summary
Boise State University is auctioning off its iconic blue football turf to raise money for its athletic department. The turf is being sold in various sizes, with prices ranging from $40 for a small piece to $25,000 for a 400-square foot section. The auction is expected to raise around $11.5 million, which will be used to support the football program and its move to the PAC-12 conference.
Our Reading
The habit gets a new name.
Boise State’s blue turf is being rebranded as a collectible item. Fans can buy a piece of the field, because who doesn’t want a chunk of old turf in their man cave? The prices are steep, but hey, it’s for a good cause – the athletic department’s NIL budget.
The Broncos are leaving the Mountain West to join the PAC-12, and this auction is a clever way to raise funds for the transition. It’s a genius NIL strategy, as one Twitter user pointed out.
The blue turf is being sold in various sizes, from small swatches to larger sections. It’s a unique opportunity for fans to own a piece of Boise State history.
And let’s be real, it’s just a bunch of old turf.
Author: Evan Null
