Source: BroBible
Summary
Dana White, the president of the Ultimate Fighting Championship (UFC), has stated that he will not work with sponsors who try to limit his freedom of speech or oppose his friendship with President Trump. White shared a story about a sponsor who had issues with his association with Trump and how he told them to leave. He emphasized that he only wants to work with people who align with his values.
Our Reading
The habit gets a new name.
Dana White’s outspoken personality is now a branding strategy. Sponsors are expected to align with his values, including his friendship with Trump. White’s approach to business is now a form of self-care, where he only surrounds himself with like-minded people. The line between personal and professional life is blurred, and sponsors are expected to respect that. “Free speech” is now a luxury that comes with a hefty price tag.
Author: Evan Null
