Source: BroBible
Summary
Dogfish Head has released a new beer, “Coconut Etiquette,” in collaboration with the TV show “Survivor.” The beer is a tropical hazy IPA brewed with toasted coconut, coconut water, and passionfruit. The brewery is also releasing limited-edition collector’s kits that include a 4-pack of the beer, a pint glass, a sticker, and a Dogfish Head x Survivor Buff. Other products featured include Tecovas LongHaul Waterproof Square Soft Toe Work Boot, Chubbies ‘The Not Looking Back’ Performance Sun Hoodie, Cuisinart ClearView Air Fryers, Riverskate Flow Lab Hovercraft 4WD Whitewater SUP, Solo Stove Summit 24” Smokeless Fire Pit, and Nike Pegasus 1 Golf Shoes.
Our Reading
The habit gets a new name.
Dogfish Head’s “Coconut Etiquette” beer is the perfect summer drink, but let’s be real, it’s just a beer with a fancy name. The real question is, how many of these limited-edition collector’s kits will actually be used, and how many will end up on eBay? Meanwhile, Tecovas is trying to make work boots sexy, Chubbies is selling sun hoodies with bright pink colorways, and Cuisinart is making air fryers with glass windows because who doesn’t want to watch their food cook in real-time? Riverskate is making hovercrafts for whitewater SUP, Solo Stove is making smokeless fire pits, and Nike is bringing its Pegasus shoes to the golf course. It’s all about the marketing, folks.
And let’s not forget, the only thing more exhausting than keeping up with the latest trends is pretending to be excited about them.
Author: Evan Null
