Source: BroBible
Summary
FIFA President Gianni Infantino is facing backlash for his plan to privatize the World Cup by creating a new entity called FIFA Forward Enterprise, valued at $20 billion, and selling a minority stake to private equity investors. The plan could raise an additional $10 billion for FIFA’s member associations, but has been met with criticism from UEFA, who say the sport “isn’t FIFA’s to sell.”
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The habit gets a new name.
FIFA’s latest move is a bold attempt to monetize the World Cup, but it’s not the first time Infantino has courted controversy. From the Folarin Balogun red card reversal to the FIFA Peace Prize for President Donald Trump, Infantino has been no stranger to criticism. Now, he’s facing a revolt from UEFA and others over his plan to privatize the World Cup.
The proposal has been met with accusations of “pure bribery” and has raised questions about Infantino’s ties to the Trump administration. With the 2026 World Cup generating over $15 billion in revenue, it’s clear that Infantino is looking for ways to make even more.
As one source put it, “It’s not about the love of the game, it’s about the love of money.”
And that’s the real goal: to make the World Cup a cash cow, no matter the cost.
