Source: BBC
Summary
King’s Cross in London has undergone significant transformation in the past 20 years, from being a seedy area to a hub for innovation and development. Google has announced plans to invest £1 billion in a new headquarters in the area. The company has promised to create 3,000 new jobs and to make the building environmentally friendly. The project is expected to be completed by 2024.
Our Reading
The launch follows a familiar script.
Google is investing in a new headquarters in King’s Cross, promising to bring 3,000 new jobs and a “sustainable” building. Because what’s more sustainable than a giant tech company moving into a formerly seedy area? The project is set to be completed by 2024, just in time for the next gentrification wave. Google is really “disrupting” the neighborhood. King’s Cross is now officially a “hub for innovation” – code for “we’ve pushed out all the locals”.
Author: Evan Null
