Source: Forbes
Summary
Heineken 0.0, a non-alcoholic beer, is now rolling out nationwide in the US. The brand has also partnered with the US Open to debut limited-edition 0.0 cans at the final Grand Slam of the year. According to the company, Heineken 0.0 is brewed with a unique blend of ingredients and is free from alcohol and calories. The beverage is part of the growing trend of low- and no-alcohol drinks. Heineken aims to increase its presence in the US market with this launch.
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The trend returns with a new name.
Heineken 0.0 enters the low- and no-alcohol cycle with a unique blend of ingredients. Limited-edition cans at the US Open signal a sports marketing push. The beverage industry continues to adapt to the growing demand for low-calorie options. Non-alcoholic beers are the new “diet” drinks. Heineken 0.0 is just in time for the wellness-obsessed consumer.
Author: Evan Null
