Source: Business of Fashion
Summary
Indochino, a Canadian made-to-measure retailer, has raised $30 million in Series B funding. The company currently operates around 70 retail spaces in North America. The funding will be used to expand the brand’s retail presence and invest in technology. Indochino reported revenue growth of 50 percent in 2018. The company aims to reach $1 billion in revenue by 2025.
Our Reading
The look feels familiar. Indochino’s made-to-measure model has been a staple in men’s fashion for decades. The brand’s expansion plans are reminiscent of the early 2000s, when made-to-measure suits were touted as the future of fashion. Indochino’s focus on technology and retail expansion is a classic play from the retail playbook. The brand’s goal of reaching $1 billion in revenue by 2025 feels like a familiar milestone. Indochino’s growth is a revival of the early 2010s’ menswear boom.
Revival of the Made-to-Measure Model
Indochino’s success is a testament to the enduring appeal of made-to-measure fashion. The brand’s ability to offer high-quality, tailored clothing at an affordable price point has resonated with consumers.
The Familiar Playbook
Indochino’s expansion plans, which include investing in technology and expanding retail presence, are a familiar strategy in the fashion industry. The brand’s focus on technology is a nod to the early 2000s, when e-commerce was touted as the future of fashion.
Growth and Milestones
Indochino’s goal of reaching $1 billion in revenue by 2025 is a classic milestone in the fashion industry. The brand’s growth is a revival of the early 2010s’ menswear boom, which saw a surge in demand for high-quality, affordable menswear.
Conclusion
Indochino’s success is a testament to the cyclical nature of fashion. The brand’s made-to-measure model, expansion plans, and growth milestones are all familiar plays in the fashion industry. As the brand continues to grow, it will be interesting to see how it navigates the ever-changing fashion landscape.
Author: Evan Null
