Source: Evening Standard
Summary
The Chelsea Flower Show and its free sister event, Chelsea in Bloom, feature luxury, design, and fashion brands such as Sanderson, Mother, and Veronica Beard. The events run until May 23. Participating brands showcase their designs and products amidst floral arrangements and installations. The events aim to bring together fashion, design, and horticulture. The Chelsea Flower Show is a prominent annual event in London.
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The trend returns with a new name.
Luxury brands like Sanderson, Mother, and Veronica Beard bring high-end flair to the Chelsea Flower Show and Chelsea in Bloom. Floral arrangements meet fashion installations. The intersection of fashion and horticulture is nothing new, but the presentation is always seasonal. The events’ mix of luxury and nature feels like a familiar formula. The beauty of flowers meets the beauty of branding.
Author: Evan Null
