Source: BroBible
Summary
A Louisville, Kentucky, Zaxby’s customer posted a video questioning the pricing of traditional wings on the chain’s website. The video showed five wings for $9.99, 10 for $10, and 20 for $33.29. BroBible checked prices in Louisville and Dallas, finding similar structures. Most Zaxby’s locations are independently owned, allowing franchisees to set prices. A $10 deal for 10 wings may have been tied to National Chicken Wing Day.
Our Reading
The habit gets a new name.
Wing pricing is a mystery.
Five for ten, ten for ten, twenty for thirty.
Franchisees set prices like they’re running a circus.
Someone needs to check the financials guy or whoever at Zaxby’s.
Author: Evan Null
Location Matters
BroBible headed over to Zaxbys’ website in order to assess the costs of traditional wings. We selected a location in Louisville located at 4949 Dixie Highway for pickup. At this time of writing, five traditional wings were selling for $10.49. However, a 10-count of traditional wings was going for $17.79, and 20 for $33.99. This pricing structure makes a bit more sense but begs the question: Are there differences in pricing depending on the location?
At a Dallas, Texas, Zaxby’s location on 921 Commerce St., there are indeed different costs associated with the same traditional wings orders. Five pieces sell for $8.99 at this spot, 10 for $15.99, and 20 for $29.99.
So what’s the reason behind these changes in pricing? That’s due to the fact that the vast majority of Zaxby’s locations are independently owned by franchisees. According to 1851 Franchise, some 90% of Zaxby’s stores are operated by individual owners. This allows them to determine their own budgets and costs per item.
High-traffic and urban areas typically come with greater overhead costs. And this will almost always translate to item and service pricing. Crestmont Capital pens that Zaxby’s locations are no different.
So this fact, coupled with franchise owners having free reign to set their prices as they see fit, will inevitably culminate in pricing disparities.
Zaxby’s 10 Wings For $10 Deal
There could be another reason Alex was seeing 10 wings for $10: National Chicken Wing day.
According to Hunt4Freebies, Zaxby’s was selling 10 chicken wings for a dollar piece in honor of the obscure holiday. And if you look at the date Alex uploaded his video, it was indeed on July 29, which is the exact date National Chicken Wing Day falls on.
BroBible has reached out to Alex and Zaxby’s via email for further comment.
The post Man Goes To Order Wings From Zaxby’s. What He Sees Next Stops Him In His Tracks: ‘Someone Needs To Check On The Financials Guy’ appeared first on BroBible.
