Source: Forbes
Summary
Oritain’s program uses forensic science to verify the origin of products. The company can determine where a product was grown, harvested, or produced. Oritain’s technology is being used to combat counterfeit goods and ensure authenticity in various industries, including fashion. According to the company, its program can help brands protect their intellectual property and maintain consumer trust.
Our Reading
The trend returns with a new name. Luxury brands have long been combating counterfeits, but Oritain’s technology brings a new level of sophistication to the fight. From designer handbags to high-end clothing, the ability to verify authenticity is crucial. The program’s use of forensic science adds a level of gravitas to the process. The look of authenticity has become a luxury good in itself.
Author: Evan Null
