Source: BroBible
Summary
WWE fans are frustrated with the company’s decision to insert Pat McAfee into the WrestleMania 42 main event storyline between Cody Rhodes and Randy Orton. According to reports, the decision was made by WWE’s parent company, TKO Group, to promote WrestleMania on ESPN, where McAfee has a show. TKO Group CEO Ari Emanuel, who is also McAfee’s agent, believes McAfee can be a star across multiple platforms.
Our Reading
The habit of cross-promotion gets a new name.
TKO Group pushes Pat McAfee into WrestleMania 42 to sell more tickets and promote on ESPN.
The decision reportedly goes above WWE’s creative team.
Cody Rhodes was told to cut a promo against McAfee, which some say wasn’t initially planned.
The WWE is in a significant state of disarray heading into its biggest event of the year.
Because what every wrestling storyline needs is a corporate synergy play.
Author: Evan Null
