YouTube now requires creators to have twice as many watch hours to start earning money

YouTube now requires creators to have twice as many watch hours to start earning money

Source: The Verge

Summary

YouTube has updated its Partner Program requirements, making it easier for creators to monetize their content. To be eligible, creators must have at least 8,000 qualified watch hours in the past year or 20 million qualified Shorts views in the last 90 days. The changes aim to support creators in earning money from their content.


Our Reading

The update arrives with confidence.

YouTube’s new requirements include 8,000 qualified watch hours or 20 million qualified Shorts views. This is just another iteration of the same monetization strategy. YouTube is still trying to find the sweet spot for creator earnings. The “new” requirements sound familiar. It’s just another number, another threshold to chase.


Author: Evan Null