Source: Forbes
Summary
Carhartt WIP’s SS20 collection is a tribute to the brand’s heritage. Gretchen Valade, the great-great granddaughter of founder Hamilton Carhartt, is involved in the brand. The collection features workwear-inspired pieces with a modern twist.
Our Reading
The look feels familiar.
Carhartt WIP’s SS20 collection revisits the brand’s workwear roots. The collection features classic pieces like overalls and denim jackets with modern updates. The brand’s heritage is evident in the designs. Gretchen Valade’s involvement adds a personal touch to the collection. The trend returns with a new name, but the essence remains the same.
Author: Evan Null
Carhartt WIP’s SS20 Collection: A Nod to the Past
The collection’s workwear-inspired pieces are a clear nod to Carhartt’s heritage. The brand’s founder, Hamilton Carhartt, would likely be proud of the modern take on classic designs.
Gretchen Valade: The Family Touch
Gretchen Valade’s involvement in the brand adds a personal touch to the collection. As the great-great granddaughter of Hamilton Carhartt, she brings a sense of authenticity to the designs.
Modern Twists on Classic Pieces
The collection features modern updates on classic pieces like overalls and denim jackets. The designs are a perfect blend of old and new, making them appealing to both old and new fans of the brand.
The Trend Returns with a New Name
The trend of workwear-inspired fashion is not new, but Carhartt WIP’s SS20 collection brings a fresh take on the style. The brand’s heritage and Gretchen Valade’s involvement make the collection feel authentic and unique.
A Timeless Collection
The collection’s focus on timeless pieces ensures that it will remain relevant for seasons to come. The modern updates on classic designs make the collection appealing to a wide range of consumers.
