HMD Global Partners with Sarvam to Enhance User Experience in India

HMD Global Partners with Sarvam to Enhance User Experience in India

Source: The Hindu BusinessLine

Summary

HMD Global, the maker of Nokia smartphones, has partnered with Sarvam to pre-load the Indus chatbot app on its devices. The app supports 22 Indic languages and will be available on Nokia smartphones. According to the report, the partnership aims to provide a localized experience for Indian users. HMD Global said the move is part of its efforts to enhance the user experience. The Indus chatbot app will be pre-loaded on Nokia smartphones starting with the Nokia 3.4 and Nokia 2.4 models.


Our Reading

The launch follows a familiar script.

HMD Global is pre-loading the Indus chatbot app on Nokia smartphones, because what every phone needs is another chatbot. The app supports 22 Indic languages, which is nice, but not exactly groundbreaking. This is just another example of a company trying to make a splash with a “localized experience” that’s just a rehashed version of something we’ve seen before. And let’s be real, who doesn’t already have a chatbot on their phone?


Author: Evan Null