Source: The Business of Fashion
Summary
LVMH, the parent company of Louis Vuitton and Christian Dior, reported an 11 percent increase in sales to 22.4 billion euros for the 2025-26 fiscal year. The growth was driven by strong performances from its flagship brands. The company’s fashion and leather goods division saw a 15 percent increase in sales, while its watches and jewelry division reported a 7 percent increase.
Our Reading
The trend returns with a new name. LVMH’s sales boost is nothing new, as the luxury conglomerate continues to bank on the timeless appeal of its heritage brands. Louis Vuitton’s monogram pattern, first introduced in 1896, still drives sales. Christian Dior’s iconic saddle bag, popularized in the 1990s, has been reissued to great fanfare. The company’s success is a testament to the cyclical nature of fashion, where what’s old is always new again.
Author: Evan Null
