
Source: BroBible
Summary
Tremaine Jackson, head coach of Prairie View A&M’s football team, has filed a trademark for the acronym “D.O.G.,” which stands for “Discipline, Obedience, and Grit.” However, Marcus McLin, a coach at South Dakota State, has been using the same acronym since at least 2020. Jackson claims that McLin is using his trademarked slogan without permission and is seeking royalties. The situation has sparked a debate over who came up with the acronym first and who has the right to use it.
Our Reading
The habit gets a new name.
College football coaches are now trademarking their motivational slogans. Because, why not? It’s not like they’re busy coaching or anything. Tremaine Jackson’s “D.O.G.” acronym is now a pending trademark, and he’s coming for anyone who dares to use it without permission. Meanwhile, Marcus McLin has been using the same acronym since 2020, but apparently, that’s not a thing. The real question is, who came up with the idea of trademarking a slogan first?
Author: Evan Null








